Here’s how to turn gift-giving into a strategic advantage, starting now. With the Christmas holidays drawing near, the flurry of gift shopping, family reunions, and seasonal celebrations evokes traditional joy, yet it also presents a vital moment for action. At 4TC, our focus has always been on how cultural evolutions deliver tangible business benefits, enhancing … Read more
In today’s fast-paced business environment, change is constant. Economic shifts, technological advancements, and global disruptions demand teams that can adapt, recover, and thrive under pressure. At 4tC, we believe that resilience – the ability to withstand adversity and bounce back stronger – is a cornerstone of successful organisations. Interestingly, nature offers profound lessons for building … Read more
From my experience as a CEO, true empathy is not merely about leaders being “nice” – it’s about understanding the fears, concerns, and aspirations of those affected by the change.
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